Privacy Policy

Effective from: 15 January 2026. This privacy policy explains in clear terms how LC International Limited collects, uses, stores, and protects personal data when you visit or use ladbroces.com, including the Lad Brokes product and related services, whether as a registered player or as a website visitor. It is important that you read this notice so you understand what data we process, why we process it, the legal bases we rely on, and the choices and rights you have in relation to your personal information.

Who We Are

ladbroces.com, including the Lad Brokes brand for the Lad Brokes offering, is operated online by LC International Limited, a company incorporated in Gibraltar and part of the Entain group. LC International Limited provides online gambling services to customers in the United Kingdom under licence number 54743 issued by the UK Gambling Commission and under Gibraltar licences RGL 010 and RGL 012 issued by the Gibraltar Gambling Commissioner for certain non-UK markets.

LC International Limited is the "data controller" for the personal data processed in connection with ladbroces.com, which means we decide how and why your personal data is used. Our registered office is in Gibraltar (full and up-to-date company and address details are available on the UK Gambling Commission public register for licence 54743 and the Gibraltar Companies Register). ladbroces.com is the official online platform described on this website and is operated within the Entain PLC group alongside sister brands such as Coral, Gala Bingo, and Foxy Bingo, with certain shared infrastructure and responsible gambling tools.

We have appointed a dedicated Data Protection Officer ("DPO") and data protection team who are responsible for overseeing questions in relation to this privacy notice. You can contact the DPO regarding privacy matters by writing to "Data Protection Officer, LC International Limited, Gibraltar" or by using the contact channels provided in the "Complaints & Contacts" section, including our online help centre at https://ladbroces.com and the legal information pages linked there.

What Personal Data We Collect

We collect different categories of personal data depending on how you interact with ladbroces.com and the Lad Brokes offering. Some information is provided directly by you, some is generated by your use of our services, and some is obtained from third parties for regulatory or security purposes.

Identity and contact data: such as your full name, date of birth, residential address, email address, telephone number, username, and other identifiers required to create, verify, and operate your account. For enhanced verification we may also collect copies or details of official documents (for example, passports, driving licences, or proof of address) in line with KYC and AML requirements.
Account and behavioural data: including your betting history, game play information, deposit and withdrawal history, account balances, bonuses and promotions used, responsible gambling settings (such as limits, time-outs, and self-exclusion), communication preferences, and records of your interactions with our customer support teams via chat, email, or other channels.
Technical and device data: such as your IP address, browser type and version, device identifiers, operating system, language settings, time zone, approximate location based on IP, log files, and diagnostic data generated when you access or use ladbroces.com via web or mobile channels.
Payment and financial data: including partial payment card details (stored and displayed in a masked format), bank account numbers for withdrawals, payment transaction identifiers, information relating to payment instruments, and records of financial transactions processed through our payment partners, anti-fraud tools, and banks.
Marketing, preference, and profiling data: such as your marketing consents, communication preferences, data on how you respond to our marketing (for example, email opens and clicks), and segments or profiles we create to tailor offers, responsible gambling interventions, and website content, where permitted under applicable law.
Cookies and similar technologies: information collected via cookies, pixels, SDKs, and similar technologies placed on your device to remember your preferences, keep you logged in, analyse website performance, prevent fraud, and personalise content and advertisements, as described further in the "Cookies & Tracking Technologies" section.
Information from third parties: where permitted, we receive data from verification providers, credit reference and fraud prevention agencies, payment partners, regulatory bodies, and affiliated brands within the Entain group to confirm your identity, assess risk, support responsible gambling, and comply with our legal obligations.

Legal Basis for Processing

Under the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, we must have a valid legal basis for each use of your personal data. Depending on the context, LC International Limited relies on one or more of the following legal grounds when operating ladbroces.com and the Lad Brokes product:

Performance of a contract: we process personal data that is necessary to enter into and fulfil our agreement with you, including to create and manage your account, verify your eligibility to gamble, process deposits and withdrawals, settle bets, provide customer support, honour promotions and loyalty programmes, and otherwise deliver the services you request via ladbroces.com.
Compliance with legal and regulatory obligations: we are required by UK law, the UK Gambling Commission, the Gibraltar Gambling Commissioner, tax authorities, anti-money laundering and counter-terrorist financing regulations, and other regulators to carry out customer due diligence, age and identity verification, affordability and source-of-funds checks, transaction monitoring, record keeping, reporting, and safer gambling interventions. These obligations require us to process and retain certain personal and transactional data for specified periods.
Legitimate interests: we process data where it is necessary for our legitimate business interests, provided your interests and fundamental rights do not override those interests. This includes protecting our systems and players from fraud and misuse, ensuring network and information security, developing and improving our products and services, conducting aggregated analytics, tailoring content, and defending or exercising legal claims. Where we rely on legitimate interests, we conduct balancing tests to assess the impact on your privacy.
Consent: in some cases we rely on your consent, for example for certain types of direct electronic marketing (where consent is required by e-privacy rules), for the use of non-essential cookies and similar tracking technologies, or where we ask your permission to use your data in a way that is not covered by another legal basis. You may withdraw your consent at any time, as described in the "Your Rights" section, without affecting the lawfulness of processing before withdrawal.

Purpose of Processing

We use the personal data collected through ladbroces.com and related channels for clearly defined purposes that support the operation of the Lad Brokes brand and the Lad Brokes offering, in line with our regulatory duties and your expectations as a player or visitor.

Providing and managing gambling services: to create and manage your account, authenticate your access, allow you to place bets and participate in games, process payments and withdrawals, calculate and credit winnings, manage bonuses and promotions, and deliver core features of our online and mobile services.
Customer support and relationship management: to respond to your queries and complaints, provide technical assistance, manage responsible gambling tools, communicate important service messages and account alerts, and maintain accurate records of our interactions with you.
Regulatory compliance and fraud prevention: to perform identity checks, affordability and risk assessments, monitor transactions for suspicious activity, prevent and detect fraud, money laundering, and other illegal activity, and comply with requirements imposed by the UK Gambling Commission, Gibraltar Gambling Commissioner, and other authorities.
Improving our services and analytics: to analyse usage patterns, test and optimise website performance, develop new features, improve game and product offerings, and conduct research and statistical analysis on an aggregated or pseudonymised basis to better understand how players use ladbroces.com.
Marketing and personalisation: where permitted by law and your preferences, to provide you with tailored marketing communications, including offers relevant to the Lad Brokes product, to personalise site content and promotions, and to measure the effectiveness of our campaigns.
Group operations and risk management: to operate shared infrastructure and responsible gambling databases within the Entain group, enforce our terms and conditions, manage business continuity and risk, and establish, exercise, or defend legal claims.

Disclosure & Sharing

We treat your personal data as confidential and only share it when necessary, lawful, and subject to appropriate safeguards. In operating ladbroces.com and the Lad Brokes product, LC International Limited may disclose personal data to the following categories of recipients:

Payment service providers and banks: to process deposits, withdrawals, chargebacks, and payment investigations, we share relevant transaction details and limited account information with payment processors, card schemes, banks, and other financial institutions engaged to handle your payments securely.
Service providers and suppliers: we use carefully selected third-party vendors to provide services such as IT hosting, cloud storage, security monitoring, identity verification, KYC/AML screening, data analytics, customer support tools, email and SMS delivery, and website optimisation. These providers process personal data strictly on our instructions and subject to contractual confidentiality and security obligations.
Group companies and affiliates: certain data is shared within the Entain group (for example, with other brands like Coral or Gala Bingo) for centralised risk management, responsible gambling tools (including group-wide self-exclusion), IT security, internal reporting, and regulatory compliance. We may also share limited data with our legitimate marketing affiliates where necessary to attribute traffic and commissions, but not for their own independent marketing without your consent.
Regulators and public authorities: we may be required to disclose information to the UK Gambling Commission, Gibraltar Gambling Commissioner, law enforcement, tax authorities, courts, or other public bodies in order to comply with regulatory obligations, respond to lawful requests, prevent or detect crime, or protect our rights or the rights of others.
Advertising and analytics partners: where you have consented to non-essential cookies or where permitted under applicable law, we may share pseudonymised or aggregated data with advertising networks, social media platforms, and analytics providers to measure performance and deliver relevant marketing. These partners are not permitted to use your data for their own purposes without a valid legal basis.
Business transfers: in the event of a reorganisation, merger, acquisition, or sale of all or part of our business, your personal data may be transferred to the relevant third parties as part of the transaction, in which case we will ensure that any new controller continues to protect your data in line with this privacy notice and applicable law.

International Transfers

Your personal data is primarily processed in the United Kingdom and Gibraltar, where LC International Limited and key systems supporting ladbroces.com are located. Because we operate within the Entain group and rely on global service providers, your data may also be transferred to and processed in other countries outside the United Kingdom, including in the European Economic Area ("EEA") and, in limited cases, countries that may have different data protection standards.

Whenever we transfer personal data out of the UK or Gibraltar, we take steps to ensure that an equivalent level of protection is afforded to it as required by the UK GDPR and Gibraltar law. These measures may include:

Adequacy decisions: where the UK government or relevant authority has recognised a non-UK country as providing an adequate level of data protection, we may rely on that decision for transfers to entities in that country.
Standard Contractual Clauses and UK transfer tools: for other countries, we use approved contractual safeguards such as the UK International Data Transfer Agreement ("IDTA") and/or the UK Addendum to the EU Standard Contractual Clauses, which contractually oblige recipients to protect your data to UK standards.
Additional safeguards: where appropriate, we apply technical measures such as encryption and pseudonymisation, access controls, and strict internal policies to limit access to your data to those who need it for legitimate business purposes.

Further details of the specific safeguards used for international transfers, including copies of key contractual protections, can be requested using the contact details set out in the "Complaints & Contacts" section, subject to appropriate redactions to protect security and confidentiality.

Data Retention

We retain personal data only for as long as reasonably necessary to fulfil the purposes described in this privacy notice and to meet our legal, regulatory, and operational obligations. Retention periods may vary depending on the type of data, the nature of your relationship with us, and applicable laws in the UK and Gibraltar governing gambling, AML, taxation, and record keeping.

Player account and transactional data: in general, we retain core account records, betting history, payment records, and KYC documentation for a period of at least five (5) years after your account is closed or after the date of the last transaction, whichever is later, in line with AML and regulatory requirements. In some cases, this may be extended where needed to defend legal claims or respond to investigations.
Technical, log, and security data: logs and security-related data used for fraud detection, incident investigation, and system integrity are retained for shorter periods, typically between six (6) months and three (3) years, depending on risk and regulatory guidance.
Marketing and preference data: if you opt out of marketing, we retain a minimal record of your preference so that we can ensure you are not contacted again for marketing purposes. Other marketing-related data is typically retained for up to three (3) years from your last interaction with our marketing communications, unless a longer period is justified by legal or regulatory needs.
Complaints and correspondence: records of complaints, queries, and interactions with customer support or the DPO are generally kept for up to six (6) years from closure of the matter, in line with limitation periods for legal claims in the UK.

When the applicable retention period expires, we securely delete or anonymise your personal data so that it can no longer be associated with you. In some circumstances you may have the right to request earlier deletion of certain data, subject to our legal obligations, as explained in the "Your Rights" section.

Your Rights

As a data subject, you have a number of rights in relation to the personal data that LC International Limited holds about you in connection with ladbroces.com and the Lad Brokes offering. These rights arise primarily under the UK GDPR and the Data Protection Act 2018. If you are located in Mexico, additional rights under Mexican privacy law (including the Federal Law on Protection of Personal Data Held by Private Parties) may also apply.

Right of access: you can request confirmation as to whether we process your personal data and receive a copy of that data together with information about how we use it. For Mexican residents, this corresponds to the "Access" element of ARCO rights.
Right to rectification: you can ask us to correct any inaccurate or incomplete personal data we hold about you, including updating your contact details or verification documents, subject to our need to maintain accurate regulatory records.
Right to erasure ("right to be forgotten") and cancellation: in certain circumstances you can request that we delete or "cancel" your personal data, for example where it is no longer needed for the purposes for which it was collected or where you withdraw consent. We may not be able to delete data that we must retain to comply with legal or regulatory obligations, but we will explain this if it applies.
Right to restriction of processing: you can ask us to restrict the processing of your data in specific situations, such as while we verify its accuracy or assess an objection you have raised, or where processing is unlawful but you do not want erasure.
Right to object: you have the right to object at any time to processing based on our legitimate interests, including profiling, and we will stop processing unless we can demonstrate compelling legitimate grounds. You also have an absolute right to object to direct marketing, in which case we will stop sending marketing messages and, where applicable, stop related profiling.
Right to data portability: where the legal basis is consent or performance of a contract and the processing is carried out by automated means, you can request to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format, and to have it transmitted to another controller where technically feasible.
Rights relating to consent and automated decision-making: where we rely on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing. You may also have rights in relation to decisions based solely on automated processing that significantly affect you, such as certain risk assessments, including the right to obtain human intervention and to contest the decision.
Mexican ARCO rights and additional protections: if Mexican privacy law applies to you, you may exercise ARCO rights (Access, Rectification, Cancellation, Opposition) and other protections set out in the Federal Law on Protection of Personal Data Held by Private Parties and its regulations. These rights align closely with the UK GDPR rights listed above but may include additional procedural safeguards.

You can exercise your rights by contacting us via the channels set out in the "Complaints & Contacts" section, clearly stating your identity, the right you wish to exercise, and relevant details of your request. We may need to request additional information to verify your identity before acting on your request, particularly for access, portability, and sensitive changes. We aim to respond to all valid requests within one (1) month of receipt, as required under the UK GDPR; this period may be extended by a further two (2) months for complex or numerous requests, in which case we will inform you of the extension and reasons. Requests are generally handled free of charge, but we may charge a reasonable fee or refuse to act where a request is manifestly unfounded or excessive, in line with applicable law.

Cookies & Tracking Technologies

ladbroces.com uses cookies and similar tracking technologies to provide a secure, reliable, and personalised experience for users of the Lad Brokes brand and the Lad Brokes offering. Cookies are small text files placed on your device when you visit our website, which are then read on subsequent visits.

Strictly necessary and functional cookies: these session and persistent cookies are essential for operating the website and its core features, such as enabling you to log in, maintain your session, place bets, remember your language and region settings, and ensure basic security. Because they are necessary, you cannot disable them via our cookie tools, although you can still manage them through your browser.
Analytics and performance cookies: these cookies, which may be first-party or third-party (for example from analytics providers), help us understand how visitors interact with ladbroces.com by collecting aggregated data on page views, load times, and navigation paths. We use this information to improve performance, troubleshoot issues, and enhance the user experience across devices and products.
Advertising and personalisation cookies: these cookies and pixels, often provided by third-party advertising networks and social media platforms, enable us to deliver more relevant marketing messages, measure campaign effectiveness, and avoid repeatedly showing the same adverts. They may also be used to build pseudonymised audiences and to personalise on-site content related to the Lad Brokes offering.
Similar technologies: we may also use software development kits (SDKs), local storage, and other technologies that function similarly to cookies in our mobile or app-based environments, for the purposes described above.

Where required by law, we will ask for your consent before placing non-essential cookies or similar technologies on your device. You can manage your cookie preferences at any time through your browser settings and, where available, our on-site cookie management panel. Please note that disabling some cookies may adversely affect certain features or the overall functionality of ladbroces.com.

Data Security

LC International Limited takes the security of your personal data extremely seriously. We implement a combination of technical, organisational, and procedural safeguards designed to protect information processed via ladbroces.com and the Lad Brokes product against unauthorised access, loss, misuse, alteration, or disclosure.

Encryption and secure transmission: data transmitted between your device and our systems is protected using industry-standard encryption protocols (including TLS 1.2 or higher), helping prevent unauthorised interception. Sensitive data is also encrypted at rest within our data centres and cloud environments, where feasible and appropriate.
Access controls and authentication: access to personal data is strictly limited to personnel and service providers who need it to perform their duties. We use role-based access controls, multi-factor authentication for administrative accounts, secure password policies, and robust identity and access management practices to reduce the risk of unauthorised access.
Secure infrastructure and monitoring: our systems are hosted in secure facilities with physical security measures and are protected by firewalls, intrusion detection and prevention systems, anti-malware tools, and continuous monitoring for suspicious activity. Regular vulnerability assessments, penetration tests, and security reviews are conducted to identify and address potential weaknesses.
Policies, training, and governance: we maintain internal policies covering information security, data protection, and acceptable use, and we provide regular training to staff and contractors on their responsibilities, including recognising and reporting security incidents and phishing attempts. Data protection and security governance are overseen at senior management level within the Entain group.
Standards and audits: our controls are designed to align with recognised security frameworks and standards such as ISO 27001 and SOC 2, as appropriate for our operations. Independent audits, regulatory reviews, and internal compliance checks help verify that controls remain effective and up to date with industry best practice.
Incident response: despite our efforts, no system can be completely secure. We maintain incident response procedures to detect, contain, investigate, and remediate potential security events in a timely manner. Where required by law, we will notify the relevant supervisory authority and affected individuals of significant personal data breaches without undue delay.

Complaints & Contacts

If you have any questions, concerns, or complaints about how LC International Limited handles your personal data in connection with ladbroces.com or the Lad Brokes product, you should contact us first so that we can try to resolve the issue directly.

Contacting our support and DPO: you can reach us via our online help centre and legal information pages available through https://ladbroces.com (including the terms and conditions and verification information pages). Please specify that your query relates to "data protection" or "privacy" so that it can be directed to our Data Protection Officer or the data protection team. You may also write to the DPO at our registered office in Gibraltar using the address published in the UK Gambling Commission's register for licence 54743. Where email contact details are provided on our website for privacy matters, you may use those as well.
Complaint procedure: when we receive a privacy-related query or complaint, we will acknowledge receipt, assess the issue, and, where necessary, request further information to verify your identity and understand the concern. We aim to provide a substantive response within one (1) month, or explain why more time is needed for complex matters. We will take appropriate steps to investigate, correct any issues identified, and provide you with an explanation of our findings.
Right to lodge a complaint with a supervisory authority (UK/EEA): you also have the right to lodge a complaint with the UK Information Commissioner's Office ("ICO") or another competent data protection authority if you believe your data protection rights have been infringed. The ICO can be contacted via its website at https://ico.org.uk, by telephone on +44 303 123 1113, or by post at Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, United Kingdom. If you are located in the EEA, you may prefer to contact your local data protection authority.
Mexican data protection authority: if Mexican privacy law applies to you, you may also lodge a complaint or seek guidance from the Mexican data protection authority, the Instituto Nacional de Transparencia, Acceso a la Información y Protección de Datos Personales ("INAI"). Information on how to exercise your rights and file complaints is available on INAI's official website.

Exercising your data protection rights and submitting privacy complaints to us is generally free of charge. We may charge a reasonable fee or refuse to act only where permitted by law, for example if a request is manifestly unfounded or excessive. You are not required to use any particular form, but providing sufficient detail will help us respond efficiently.

Updates

We may update this privacy policy from time to time to reflect changes in our services, legal or regulatory developments, or improvements in how we explain our practices for ladbroces.com and the Lad Brokes product. When we make material changes, we will take appropriate steps to inform you in advance and give you the opportunity to review the updated policy.

Notification methods: significant updates will be communicated by one or more of the following methods: prominent notices or banners on ladbroces.com, alerts in your account dashboard, and/or email notifications sent to the address registered on your account, where appropriate.
Advance notice and effective dates: for material changes that significantly affect your rights or how we process your data, we will normally provide at least thirty (30) days' advance notice before the new version takes effect, unless immediate changes are required by law or regulatory guidance. Minor or clarificatory changes may take effect immediately upon publication.
Version control and record of changes: each version of this privacy policy will show the "Last updated" date so you can see when it was most recently revised. Where changes are material, we will provide a summary of the key updates, particularly where they relate to new uses of data, new recipients, or changes to your rights or choices.
Your options: by continuing to use ladbroces.com after the effective date of an updated privacy policy, you acknowledge the revised terms. If you do not agree with a material change, you may choose to stop using our services and, where applicable, request closure of your account and exercise your data protection rights as described in the "Your Rights" section.

Last updated: 15 January 2026 (superseding the version dated 6 November 2025 prepared for the Lad Brokes brand by Oliver Thompson on behalf of LC International Limited).